The group I.O.I has unveiled a music video teaser for its new song with a provocative atmosphere.
I.O.I (Lim Na Young, Chung Ha, Kim Se Jeong, Jung Chae Yeon, Kim So Hye, Yoo Yeon Jung, Choi Yoo Jung, Kim Do Yeon, Jeon Somi) published, on May 6 at midnight KST on official social media, the teaser video for the title track “Suddenly” from its third mini-album “I.O.I : LOOP”.
The published video starts with a shocking scene where JEON SOMI approaches KIM DO YEON and gives her a kiss without warning, instantly increasing the immersion level. The contrasting images of a bold JEON SOMI and a seemingly disconcerted KIM DO YEON intercut, leaving a strong impression. This short movie-like sequence maximizes the eerie tension of the title track, amplifying curiosity about the sensory narrative that will be contained in the full music video.
The title track “Suddenly” is a synth-pop track that delicately depicts waves of nostalgia that suddenly arise. Member JEON SOMI participated in writing the lyrics, expressing with high quality the sincerity of the time spent together and the affection of a relationship being renewed. Through repetitive lyrics, memories of the past rising in a passing daily life sink in deeply, and the dreamy sound of the outro that decorates the end of the song is expected to awaken stalled emotions, offering an overwhelming resonance.
“I.O.I : LOOP” is a new album that will prove the unshakeable presence of I.O.I. The members proactively added their names to the writing and composition of several tracks, unreservedly including the team’s solid synergy and musical capacities that have become denser. Global fans’ attention is focused on the robust quality of the album created by the members, who have grown fiercely on their own and are now reuniting.
Furthermore, I.O.I, which brought the excitement of the comeback to its peak with this provocative teaser, will release its 3rd mini-album “I.O.I : LOOP” on the 19th at 6 p.m. KST via various online music sites. Afterward, the group will magnificently open its Asian tour “2026 I.O.I CONCERT TOUR: LOOP” for three days, from the 29th to the 31st, at the Jamsil Indoor Stadium in Seoul, to share an emotional communion with fans.
Journalist: Shawn
Translator: Shawn
Source: SNS I.O.I
