The love of global fans toward TREASURE is ardent.
According to YG Entertainment on June 14, the music video of the title song “If i” from the 4th mini-album of TREASURE, “NEW WAV”, exceeded 100 million views on YouTube the day before around 4:49 p.m. It is a record in 11 days, 22 hours and 49 minutes after its publication last June 1 at 6 p.m. KST.
It is the fastest speed among the music videos published by TREASURE so far, a point which makes realize their steep ascending curve.
The music video of “If i” receives favorable reviews for having interpreted to perfection the traditional hip-hop of YG with TREASURE‘s own color. The reaction is that it offers an intense feeling of immersion thanks to the combination of a sensual directing in black and white tones, the unparalleled charisma of the members, a hip-hop ambiance, and a powerful but groove-filled performance.
The reactions are ardent not only on YouTube but also on global social networks. Particularly, while the key dance expressing intuitively “If i” from movements consisting in following the rhythm in a hip way by using both arms attracts attention, a craze for the challenge continues among dancer crews as well as among music fans from the entire world.
The popularity can also be verified in the indicators of various global platforms. Since the comeback, the official YouTube channel of TREASURE crossed 8 million subscribers last June 12, and the monthly listeners of Spotify (number of listeners over the last 28 days) also increased by about 500,000 people.
Journalist: Shawn
Translator: Shawn
Source: SNS TREASURE
