The group ENHYPEN has revealed its new logo and a brand renewal film that capture the team’s expanded vision.
According to the agency BELIFT LAB, this brand renewal was designed to strengthen the unique identity of ENHYPEN and present the direction it will take in the future. Based on the concept of “connection,” which has defined the team since its debut, it is characterized by the expansion of this into a “multidimensional connection.”
The agency explained that ENHYPEN does not simply connect people and the world through music, but aims to be reborn as an entity that directly creates and expands various forms of connection.
The logo, which reflects a new visual identity, transforms the existing hyphen symbol next to the group’s name into a frame shape that surrounds “EN.” This symbolises the role and growth of ENHYPEN, which creates and expands connections.
Along with the logo, “ENHYPEN Brand Renewal Film” was also released via the HYBE LABELS YouTube channel. The video visualizes the process by which a point transforms into a line, a surface, and a three-dimensional structure, capturing the intention to expand relationships into new channels and creative methods.
Journalist: Shawn
Translator: Shawn
Source: SNS ENHYPEN
