The characters of the new JYP ENTERTAINMENT project, OURBIRTHDAY, have been unveiled for the first time.
OURBIRTHDAY has lifted the veil on 3 animated character posters through its official SNS channels since last July 11.
CHERYSHA, unveiled first, gave off a fresh and pep-filled atmosphere with a cherry cake motif. Next, GROOVLU with a matcha cake, and I-YAT with a visual reminiscent of a blueberry cake, each revealed their own individuality.
OURBIRTHDAY is a new project from JYP ENTERTAINMENT which announced its launch by unveiling an animated logo last July 3. It is planned to redefine through the unique colors of OURBIRTHDAY all the everyday things that are overlooked without thinking, and to present music and performances that give the impression of freely enjoying the present moment as if every day were a birthday.
While detailed information concerning OURBIRTHDAY has not yet been revealed, speculations about them have appeared online. Curiosity is growing as to the identity of OURBIRTHDAY, which stimulates interest with successive contents.
Journalist: Shawn
Translator: Shawn
Source: SNS OURBIRTHDAY
