KATSEYE
The music video for “Touch” by the global girl group KATSEYE has proven its steady global popularity by surpassing 300 million views on YouTube.
The music video for “Touch“, which surpassed 300 million views on YouTube on September 21st, became KATSEYE‘s second video to reach 300 million total views, after the performance video for “Gabriela“. Continuous interest since its release has led to long-term success, once again confirming KATSEYE‘s global influence.
“Touch” is the second single released by KATSEYE on July 26 of last year. An up-tempo pop song featuring a delicate melody, it drew the attention of music fans worldwide upon its release by spreading rapidly across social media thanks to highly addictive choreography. In particular, an impressive yet easy-to-replicate key point choreography drove the popularity of “Touch“, giving rise to various short-form content and challenges.
The music video also visually captured the charm of the song. Set in an antique shop, the story begins with the appearance of the six members with distinct personalities, and an interesting narrative unfolds in a unique atmosphere moving between reality and fantasy. As unprecedented scenes follow one another, such as shattering sculptures and a chandelier falling to the floor, the dynamic group dance that decorates the second half leaves a strong impression.
The streak of views exceeding hundreds of millions for KATSEYE does not stop with “Touch“. The newly released song and existing works alike receive constant love from global fans, continuing an upward momentum. In particular, the music video for the song “Animal“, from the 3rd mini-album “WILD“, surpassed 100 million views in just 54 days after its release, setting a new record for the shortest time for KATSEYE. The music video for the album’s title track, “Hootie frutti“, has also currently exceeded 99.33 million views and is on the verge of reaching 100 million views.
KATSEYE is a global girl group presented by HYBE and GEFFEN RECORDS under the “Multi-home, multi-genre” strategy led by Chairman Bang Si-hyuk, and made its debut in the United States in 2024. The third mini-album “WILD“, released on August 14th, entered at No. 1 on the main Billboard album chart in the United States, the “Billboard 200”, and continues a solid momentum of success by remaining in the “Top 20” for a month.
They also revealed their presence on the main songs chart, the “Hot 100”. The pre-release song “Animal” rose to No. 24 and the title track “Hootie frutti” to No. 31, setting records, and both songs entered the chart together for the 4th consecutive week, demonstrating their competitiveness in the global music market.
Added to this is the fact that they expanded their scope of activity by entering their names among the nominees for international music award ceremonies. KATSEYE was selected as a nominee in a total of 4 categories, including “Best Group”, “Song of Summer”, “Best K-Pop”, and “Best Choreography”, at the “2026 MTV Video Music Awards” to be held on September 27 (local time) at the Peacock Theater in Los Angeles, United States.
Journalist: Shawn
Translator: Shawn
Source: SNS KATSEYE
