REDSTART ENM and the Japanese company CRAVIA have concluded a strategic partnership for the support of the activities of contracted artists and the implementation of joint projects in the entertainment sector.
The two companies signed an official contract on October 6 and set up a cooperation system. Going beyond the framework of simple financial investment attraction, this collaboration aims to combine the content and business networks held by the two companies to support the local activities of the group TIOT in Japan and promote joint projects.
The partner company CRAVIA is a company listed on the Growth market of the Tokyo Stock Exchange. This company develops a wide range of activities, going from marketing support based on social networks and fan communities, to the planning, manufacturing, and sale of entertainment content, events, and merchandise.
Consequently, the two companies will jointly lead the planning of artists’ activities, as well as negotiations, promotion, and marketing with local television channels, record companies, show organizers, and advertisers in Japan. By combining REDSTART ENM‘s content planning capability with CRAVIA‘s local distribution network, they plan to pursue concrete collaboration in various fields such as music, shows, and events.
In particular, local collaboration centered around the Japanese activities of the group TIOT will take full effect. The promotion of TIOT‘s fifth mini-album, “TIME FOR US”, previously conducted in record stores across Japan, was also held within the framework of this cooperation.
In the future, the two companies will continue to present TIOT‘s music and content on the Japanese market in order to expand touchpoints with fans. In addition to artist planning and promotion, they will gradually expand the base of their activities in Japan by collaborating in various fields such as television broadcasting, records, concerts, and advertising.
Journalist: Shawn
Translator: Shawn
Source: REDSTART ENM
