JACKSON WANG : Going behind the scenes a few days before his brand’s official launch

Barely a few weeks following the announcement of the launch of his brand, JACKSON WANG is about to release his very first collection.

A few days prior, JACKSON WANG has announced the date of the opening of his pop-up store : customers will be able to experience the brand new collection starting July 18th at Kerry Centre in Shanghai.

While the international public was expecting to buy the collection online, TEAM WANG design revealed on instagram that not only would it be available in a physical store in China, but also in the US and in Canada.

The collection is not to be launched without any sparkle: in reference to TEAM WANG‘s vision – “KNOW YOURSELF, MAKE YOUR OWN HISTORY” -, a limited edition of BLACK MIRRORS will be sold at the Shanghai pop-up store upon its opening.

As we are waiting for D-DAY, JACKSON WANG‘s team shared about the story of the brand. TEAM WANG design was founded by the artist himself over two years ago. Today, it is managed by three persons: the creative director, JACKSON, its co-founder, HENRY CHEUNG, and its CEO, BRANDON CHANG. Each of them plays a complementary role: in the mini-documentary he shot with HYPEBEAST, he explained how Brandon, Henry and his team help him sort out his millions of ideas and take care of the business side.

JACKSON also shared a piece on the artistic vision of his brand and his first collection: each collection – also called “cookie” – is sprinkled with “Sparkles” to make it “crazy”, the first sparkle being the black mirror. The “Invisible man”  campaign where the models are faded out also delivers a strong message: while everyone is somehow being labelled in our society, the campaign feels like there is no boundary, no matter who we are.

As for now, TEAM WANG design is holding a countdown to its official release. International customers will be able to get their hands on the first collection on the brand’s official website and HBX‘s website no later than July 18th, 10AM Beijing time.

Journaliste: Catherine
Translator: Catherine
Sources: SNS TEAM WANG design, SNS TEAM WANG