PESPI, the competing drink of COCA-COLA has recruited artists from IZ*ONE, SOYOU (ex-SISTAR) and PH-1 for a successful collaboration with STARSHIP ENTERTAINMENT.
It is clear that South Korea is renowned for its soft power talents and communication skills. On 15 February, PESPI joins forces with STARSHIP ENTERTAINMENT to produce “ZERO:ATTITUDE“, a title on which SOYOU (ex-SISTAR), IZ*ONE and PH-1 collaborate. The project was launched today but artists and brands have been working on this music for several months. PH-1 had teased images several months earlier.
A music that sounds like the end of winter and the sparkling energy of our artists!
Journalist: Waterice
Translator: Waterice
Source: Starship Entertainment SNS