STAYC has proven unique international growth.
According to the “Hanteo Global K-pop Report” published by Hanteo Chart, the country’s largest music sales aggregation site, STAYC has secured a stable base in the global K-pop market with its music, the size of its global fandom and the recognition achieved in 2021.
With their debut album “STAR TO A YOUNG CULTURE” released in 2020, STAYC topped the category of single album sales, recording over 10,000 sales since their debut. Initial sales of the second album “STAYDOM“, which was released in April this year, recorded 55.94% of total album sales, proving the potential of the fandom since its debut.
In addition, in the digital music business, the group has grown around 10 times higher in the first half of 2021 than in the second half of 2020, achieving a great feat in terms of popularity. In particular, the choreography of the title song “ASAP” with the key point of it “꾹꾹이 춤 Kook-Kook Dance” became a “hot topic” on social media and proved popular awareness.
You can also check STAYC‘s growth in the Whos fan fandom metrics and the Hanteo Chart global charts certification data. The percentage of global fandom, which was 72% from the second half of last year, has increased to 88% this year, and among them, the percentage of US fandom has increased by around 1.5%. In addition, the group has secured a stable base in global markets by proving its strong growth for its fandom in overseas markets such as Japan, France and UK.
STAYC, who proved the potential of the “4th generation girl group” with their second title track “ASAP” in the first half of this year, was recently named “The Rising Korean Artist 5” by the US Grammy and “The Best K-POP from 2021. “
The fierce growth of STAYC, which is spread by word of mouth as “talented and visual idols”, is raising the expectations of many fans who await its return.
STAYC continues to actively engage with fans through its own variety of content through its official YouTube channel.
Journalist: Shawn
Translator: Shawn
Source: SNS STAYC / Whos fan
