Jackson Wang, porte-parole de Braun
JACKSON WANG is appointed as Braun’s new spokesperson.
On Friday 10, September 2021, Braun announced on Weibo JACKSON WANG‘s appointement as their new spokesperson.
Listed on Forbes’s list of most influencial celebrities under 30 in Asia Pacific last year, JACKSON has to his name a great portfolio of brand endorsements – L’Oréal, Armani, Dr Jart+, Beats Music and many more. Two days after his appointment as the new ambassador for Dr Jart+’ masks in the APAC region in June 2021, a report from the China Advertising Association revealed that his contribution to the brand’s popularity reached an index of 90.14, which is 10 points more than the average for ambassadors of brands from the same industry.
The title of spokesperson is even more particular than that of ambassador. Indeed, brand endorsements are a usual advertising strategy used in Asia for beauty and fashion brands, associating each title to a specific influence. The one of spokesperson is probably the most significant as it testifies for the great influence of the celebrity who takes on the role of representing the brand and being the face of its products.
And so, JACKSON continues to venture in various fields from beauty to music through his numerous parterships and brand endorsements with luxury brands, his own fashion brand TEAM WANG design, as well as his own musical empire.
Journalist: Catherine
Translator: Catherine
Sources: 艾漫数据 China Advertising Association, Braun
