The music video for “Lie,” the title track of BM’s “LOST IN EUPHORIA” project single from co-ed group KARD, has surpassed 2 million views.
The music video for singer BM’s title track “Lie” surpassed 2 million views on KARD’s official YouTube channel on February 9, reaffirming his solid position as a solo singer after that in the group.
The music video for “Lie,” which premiered on January 28, has surpassed 2 million views in about 10 days since its release, continuing its upward trend. Such opinions made BM realize his popularity as a global trend.
The BM Project’s title track, “Lie,” is a song about a strong commitment to always be by the side of loved ones. The serious weight of BM’s voice brings out the addictive melody.
In particular, BM’s project single “LOST IN EUPHORIA” caught attention because it was produced based on a partnership between BM’s agency, DSP Media, 8PEX COMPANY and altm Group.
8PEX COMPANY led the production process using XR technology in the English version of BM’s previous and first solo debut single, “BROKEN ME“. Altm Group also provides global management agency services through the entry of domestic and foreign artists and entertainment agencies in domestic and foreign countries, systematic analysis and creative ideas.
BM released the project’s single “LOST IN EUPHORIA” on January 21.
Journalist: Shawn
Translator: Shawn
Source: SNS KARD
