RED VELVET
As fourth-generation girl groups become the mainstream of the music industry, girl group RED VELVET is set to make its comeback in March.
RED VELVET‘s agency SM Entertainment officially announced its comeback on March 2 and announced the release of its new mini album “RED VELVET ‘THE REVE FESTIVAL 2022 – FEEL MY RHYTHM” on March 21st.
In particular, this return attracts more extraordinary attention in that it is a spring return of RED VELVET, which has consolidated its position as queen of summer thanks to “Red flavor” and “Power up“. Additionally, as this is the first comeback in eight months since “Queendom,” released in August 2021, questions are mounting as to what kind of transformation RED VELVET will show.
Additionally, RED VELVET will hold a special live “2022 The ReVe Festival: Prologue” at SK Handball Stadium in Olympic Park, Seoul from March 19 to 20. The group is determined to show the class of RED VELVET once again through music and performances.
However, in recent years, RED VELVET has undergone considerable ups and downs. The attitude controversy surrounding leader IRENE spread like wildfire, forcing people to face worsening public opinion at the start of her activities with “Queendom.”
Nonetheless, RED VELVET garnered positive reactions from their performances and reviews, with “THE REVE FESTIVAL” album featuring “Psycho” charting on Billboard’s K-POP charts in 2019 as well as sales volume. He also peaked in his career with “Queendom,” which was released after the IRENE controversy erupted, showing that the castle built by RED VELVET and its fandom still stands strong.
Will the Labor momentum of REDE VELVET be able to exercise its power when it returns in March?
A K-pop official said, “Fourth-generation girl groups are steadily active, but they are still not enough to threaten their older sisters. In particular, the RED VELVET fandom is still strong. public opinion does not continually remind us of the controversy, it will not be a major impediment to the band’s return in March.“
Furthermore, another K-pop official stated, “There are no indicators that RED VELVET’s status has been shaken so far. However, what is worrying is the momentum. fourth-generation girl groups. Like RED VELVET did, they might be taken from behind by their juniors. Right now, the most important thing is the quality of the music after all. No matter the loyalty of a fandom, it’s the fandom these days that backfires whenever the quality of the content is low. You have to keep in mind that today’s fandom is a cold consumer unlike in the past.“
Additionally, another K-pop executive said of the previously understated IRENE attitude controversy, “Just because time has passed doesn’t mean this risk has to be. dismissed or overlooked as if it never happened.”
He said, “I think RED VELVET will show popular charm due to its fandom and ability. However, the public’s gaze now is not only on the musicianship, but also the artist’s personality and responsibility.”
Journalist: Shawn
Translator: Shawn
Source: SNS, website SM Entertainment
