BLANK2Y
DDB Korea has signed an MOU (Memorandum of Understanding) with Keystone Entertainment.
Keystone Entertainment announced the debut of nine-member boy group BLANK2Y on May 24. Attention is focused both inside and outside the industry on how signing a business deal with advertising company DDB Korea will create synergy with BLANK2Y, which is about to launch into the music industry.
Before signing an official business agreement with Keystone Entertainment, DDB Korea planned BLANK2Y’s brand identity work, group logo, and fandom logo. DDB Korea is expected to continue supporting BLANK2Y’s early activities, which are gaining attention as “fourth-generation global rookies,” as well as the globalization of the “blank2y” brand in the future.
Omnicom (OMC), the parent company, is the world’s largest media agency group, a global leader in marketing and corporate communications, said Ko Kwang-soo, CEO of DDB Korea. “We will fully support Omnicom’s strategic media planning, interactive marketing and network.”
“There is a K-pop syndrome all over the world, BLANK2Y will not only become a group that contributes to “K-pop syndrome”, but also work hard to become a “K-pop leader”. I hope signing a business agreement with DDB Korea will serve as a springboard for overseas expansion.”
said Choi Sung Muk, CEO of Keystone Entertainment.
BLANK2Y is a super large nine-member boy group consisting of YOUNGBIN, LOUIS, DONGHYUK, SIWOO, MIKEY, DK, U, SUNGJUN and SODAM. BLANK2Y, which already has fans of individual members, has established online fan pages in about 70 regions around the world even before the official launch date was confirmed, and the number of official SNS subscribers has skyrocketed, attracting enthusiastic responses. Recently, several members participated as models and celebrities in a fashion show by a world famous designer, already taking action as a popular group.
Journalist: Shawn
Translator: Shawn
Source: KEYSTONE Entertainment
