BLANK2Y
Boy group BLANK2Y have made a strong impression as the next Korean wave artists in Vietnam.
BLANK2Y participated in “2022 Hanoi Hallyu Expo (KBEE 2022)” held at Hanoi International Exhibition Center in Hanoi, Vietnam on October 27th. BLANK2Y, who were previously named Asian Rookies, performed songs such as “Touch” from its debut album and “Fuego (Burn it up)” released in August, and received an enthusiastic response from 1,200 local fans who attended on the site, for its stable singing, skills, group dance performances with lively steps and powerful charm.
BLANK2Y then visited an agency-only booth that displayed various products, stage costumes, and group photos of the members during “Fuego” activities, and held a fan signing event for local Vietnamese fans on October 28, the next day to contact them directly.
Hanoi Hallyu Fair 2022 (KBEE 2022) is an event that promotes consumer goods and services of Korean small and medium enterprises through Hallyu marketing. It went offline for the first time in three years to mark the 30th anniversary of diplomatic relations between the two countries this year. BLANK2Y, which has played an active role as an artist representing the K-pop market with Winner and Kim Sejung, has cemented its presence as a next-generation boy group that will lead Korean culture in Vietnam.
BLANK2Y signed a business agreement with DDB Worldwide under Omnicom Global Media Agency Group ahead of the 2023-24 World Tour at the 2022 Hanoi Hallyu Fair, promising mutual business cooperation to successfully hold the world tour, reporting activities strong abroad.
Journalist: Shawn
Translator: Shawn
Source: KEYSTONE Entertainment
