SF9: A pop-up store to enter the group’s new world

SF9 will open a new pop-up album store at The Hyundai Seoul upon its return.

“SF9 12th MINI ALBUM THE PIECE OF 9 POP-UP STORE” will be held at The Hyundai Seoul 3rd Floor Promotion Store in Yeouido-dong, Yeongdeungpo-gu, Seoul for a total of 7 days from January 13 to 19.

This pop-up store consists of a space where you can vividly feel the concept of SF9’s 12th mini album. A raffle, several events have been prepared for those who will visit the store, so that visitors can experience the concept of SF9’s new album and discover the undisclosed photo cards and members’ messages provided only in the pop-up store.

SF9’s 12th mini album “THE PIECE OF9,” released on January 9, is an album that captures the steps towards a full SF9 appearance by putting scattered pieces (PIECE) together like puzzles. In particular, SF9 is attracting attention as it has been transformed into a mysterious and classic agent in this album and has earned the label of “ultimate concept king”. The title track “Puzzle” is a song about finding the story and piecing together a puzzle.

SF9 grabbed attention by opening an escape pop-up store on the 10th. Along with the comeback, it made it to the top 3 on iTunes POP album charts in 17 regions around the world, reaching No. on KPOP albums in 5 regions, No. 1 on all album charts in 4 regions and No. 3 on all and POP music charts in 3 regions in South America. Expectations are high for the various activities that SF9, which is opening a pop-up store in THE Hyundai Seoul to connect with more audiences, will show in the future.

SF9 will continue its strong activities starting with Mnet’s “M Countdown,” which airs on January 12.

Journalist: Shawn
Translator: Shawn
Source: SNS SF9