These are busy days from today for BOBBY who begins the promotion of his single “S.i.R“, starting with a photo shoot for a first look in this first universe.

This March 14, it is about discovering the universe that the artist wants to show us before the teasers two titles that should be done between 16 and 18 March is a few days now!



Available on the networks of the group, the first three shots we are in mostly brown colors. On a seat that looks like a throne and crown screwed on the head, BOBBY plays it royal on the first two shots. Leaving us in low angle, supporting the feeling of superiority. An angle that we find on the third photograph although it is different from the first two.
We find BOBBY sitting on a sofa next to a work called “Bleu.” a color that we find for the second part of the shooting.


Sitting against a bed, a blue light illuminating part of his face. It is possible to make a link with the first title and main song of this single “Drowning” which is for recall, a duet between him and the singer SOLE. The song expresses the feeling of being overwhelmed, immersed in the charm of the opposite sex.
The teaser of this title is expected on March 18, the clip coming out on March 21. We can’t wait to discover this collaboration, a first between these two artists.


In a brighter light and brighter colors, these photos could be related to the title “벚꽃 (cherry blossom)“. A track that BOBBY performs this time alone, in it evoking desperate emotions that were as beautiful as cherry blossoms.
The teaser of this track will be released on March 16 followed by its video on March 20.
The artist will be on Weverse on March 21, possibly to talk with his fans about his album and promote it more directly.
He is also scheduled to appear on M COUNTDOWN, the show scheduled for March 23, 2023, to perform his song(s), thus performing in front of his fans who are already celebrating a comeback which is already considered to be a success.
Journalist: Anaïs
Translator: Anaïs
Source: SNS iKON