SM Entertainment artists will officially enter the Weverse global fandom platform.
Weverse announced on April 17 that 12 artists from SM Entertainment will open an official community on Weverse by September this year. As a result, SM Entertainment artists plan to switch to Weverse from SM’s fan community platform “Weekly Club” and communicate with global fans through various Weverse services such as fan communication, the provision of multimedia content and live video using “Weverse Live”.
In response, SM Entertainment said, “SM 3.0 will be achieved through the coexistence of Bubble private messaging and the Weverse fandom platform,” adding, “SM Entertainment will open an official community for each artist on Weverse by the second half of this year and will communicate with fans around the world in various ways.”
Bubble previously owned by SM Entertainment will also continue to operate. SM Entertainment added, “In addition to the ‘Bubble’ private messenger in which artists and fans exchange 1:1 messages, it should strengthen the touchpoint between artists and fans and effectively realize the ‘SM 3.0’ strategy. fan-centric by providing services through Weverse.”
SM Entertainment‘s entry into Weverse is the result of business cooperation talks between Hybe, Kakao, and SM Entertainment in March. Weverse plans to support the life of 360-degree fandoms through comprehensive services such as various communications through the official community, a convenient shopping environment through the Weverse Shop commerce platform, and membership services that provide various additional benefits and exclusive to fan clubs. It also plans to further strengthen its artist lineup and expand the number of global users by inserting SM Entertainment artists who are building a global fandom.
Weverse is a global fandom platform that supports all fan activity necessary for artist-loving fandom, from community services where artists and fans around the world communicate, to providing media content for fans and fans. commercial services of Weverse Shop, which sells official artist merchandise. It has around 65 million community subscribers in 245 countries/regions around the world.
Journalist: Shawn
Translator: Shawn
Source: Weverse, SM Entertainment
