EASTSHINE
A new boy group that will make K-pop shine is on the rise.

TM Entertainment announced the launch of multinational boy group EASTSHINE on its official SNS on November 2 and announced the release of its debut album on November 16. At the same time, two concepts from the EASTSHINE group were unveiled, immediately capturing the public’s attention.
EASTSHINE is a boy group consisting of a total of seven members, including IEL (Leader), HYUN, DONGJAE, PHOENIX (Thai), KARIS, YEONGGWANG and RUMIN. It contains the meaning of wishing that Korea becomes a light (SHINE) located in the East (EAST).

In particular, TM Entertainment CEO Hwang Taemin, who has worked as an artist, is in charge of the overall production of EASTSHINE, which raises expectations. CEO Hwang Taemin reportedly received over 800 songs from all over the world, adding to the comprehensiveness of EASTSHINE’s songs and concepts.
The group concept photo attracted attention by first revealing the members’ unique fashion and hot visuals. Attention is focused on the aspects that will be shown in the future by those who showed seven colors by seven people from the first concept photo.
EASTSHINE will release various contents sequentially before releasing their debut album on November 16.
Journalist: Shawn
Translator: Shawn
Source: TM Entertainment