BTS
A unique concept offline pop-up store to visit the precious moments of the group BTS and ARMYs (official name of the fandom) will be held in Seongsu-dong, Seongdong-gu, Seoul from April 26 to May 12.
On April 17, several posters were released on BTS’s official networks, introducing the schedule and location of “BTS POP-UP: MONOCHROME“. A black and white photo of the BTS members taken before the members’ enlistment, which had never been published before, was included in a poster.
Another poster was designed as if the box reading “MONOCHROME” was passing on a conveyor belt, stimulating fans’ curiosity.
The pop-up concept of BTS memorabilia being delivered to fans around the world is interesting. This pop-up is based on the “Memory Cloud“, according to which the precious memories of ARMYs and BTS are made of clouds and stored in a bottle. The “Memory Cloud” first appeared in BTS’ official fan meeting “BTS 4TH MUSTER – Happy Ever After” held in 2018. One of the stored “Memory Cloud” is “Monochrome” .
The black and white photo released this time is part of the “Memory Cloud” prepared by BTS for ARMYs. On the 15th, a virtual experiential homepage (https://www.mncrlogistics.com) decorated with a logistics tracking web page design was opened so that the “Memory Cloud” could actually be delivered to ARMYs.
By deducing and filling in the waybill number on the first screen of the website, you can sequentially check the detailed information of the “BTS MONOCHROME” project. If you successfully enter the waybill code, you will be taken through a series of processes until you receive the “Memory cloud“. Thanks to the active participation of ARMYs, various contents and spaces are linked into a single story to complete. If you visit an offline pop-up to recover the “Memory Cloud“, you can see various things for you to enjoy, including a never-before-seen portrait of a BTS member and on-site events.
This offline pop-up is the final event of the “BTS MONOCHROME” project in the journey to search for the “Memory cloud” that ARMYs have kept for a long time. Hybe will release content for fans to enjoy the pop-up in a more meaningful way, starting with the announcement of “BTS POP-UP: MONOCHROME.”
Journalist: Shawn
Translator: Shawn
Source: SNS BTS
