ATEEZ - HONGJOONG
On September 25, ATEEZ leader HONGJOONG was invited by BALMAIN to their Spring/Summer 2025 collection show in Paris.

In his third appearance at Fashion Week as a member of the BALMAIN ARMY, HONGJOONG caught the attention of many by elegantly wearing pieces from the Parisian House’s new collection. Dressed in a black suit with gold details, HONGJOONG was the only South Korean celebrity at the event and attended the show alongside BALMAIN CEO MATTEO SGARBOSSA.
In addition, the ATEEZ leader attended the BALMAIN BEAUTY brand launch party alongside world-renowned celebrities such as Brazilian singer ANITTA, American singer DOVE CAMERON, and DAMIANO DAVID, lead singer of Italian rock band Måneskin.

At both events, HONGJOONG was photographed alongside BALMAIN CEO but also with the Creative Director OLIVIER ROUSTEING, garnering a warm response from ATINYs (fandom name) around the world.
Special attention was paid to the ATEEZ leader as OLIVIER ROUSTEING reportedly caught the attention of those present by announcing: “The Prince of Balmain has arrived” during HONGJOONG’s appearance. Thus, HONGJOONG created quite an enthusiasm during his appearance at Paris Fashion Week.
Finally, on November 2, HONGJOONG and JONGHO will appear on KBS2’s “I Am a Singer” which was filmed in Munich, Germany, and has attracted the attention of fans around the world.
Journalist: Laura
Translator: Laura
Source: KQ Entertainment / SNS ATEEZ & Balmain