AOORA, Rennie Joyy
Singer AOORA will work as a brand ambassador for an Indian NGO Foundation.
AOORA attended Bharat Tex 2025, the world’s largest textile trade fair in India, held in New Delhi, India on February 17 and set up a special stage. AOORA warmed up the atmosphere at the venue by singing “Roller coaster“, an insert song from “Landed in Korea“, which attracted attention as the first India-Korea joint drama, and “O Humdum Suniyo Re“, a Bollywood hit song.
In addition, AOORA was appointed as the brand ambassador for the “Aalekh Foundation“, an Indian non-profit foundation. AOORA will be responsible for promoting India’s textile heritage on stages around the world, including in India, as well as encouraging young people to participate in culture through the arts and fostering cultural cooperation between streets and nationalities.
The Aalekh Foundation, of which AOORA is the ambassador, was established in 2015 to pursue a wide range of cultural conversations as a non-profit organization created to expand cultural exchange and sustainability in India. AOORA was selected as the ambassador in recognition of his contribution in driving cultural exchange between Korea and India by serving as the main stage in India.
Rennie Joyy, who founded the foundation, said, “With India having the largest youth population in the world, it is important to create new exchanges through cultural connections. AOORA, which has been well received for its delicate approach to Indian culture, is expected to convey the foundation’s message more effectively to teenagers.”
Meanwhile, AOORA has confirmed his presence as a guest at “PRABHU DEVA’S VIBE LIVE IN DANCE CONCERT” performed by legendary Bollywood director and choreographer Prabhu Deva on February 22.
Journalist: Shawn
Translator: Shawn
Source: 1028, HBC HOUSE, vectormob
