As K-pop continues its rise as a global music powerhouse thanks to international collaborations with American producers—like Rosé’s “APT” (2024) and Seventeen’s “Love, Money, Fame” (2024)—industry leaders are turning to France, the world’s fourth-largest music market, in search of new creative partnerships.
This Monday, Korean and French producers, artists, and executives gathered at the French Embassy in western Seoul to celebrate the launch of the “K-pop Workshop,” a week-long songwriting workshop designed to foster intercultural collaboration between the two countries.
“K-pop producers have primarily worked with American, British, and Swedish talent. But we’re always looking for new sounds and styles. We’re definitely eager to find new partners who can bring a different touch to our music,” said Chung Hyo Won, CEO and producer of Amplified Corporation.
Sim Eun Jee, CEO of JYP Publishing, echoed this sentiment.
“We all have our own strengths and unique characteristics, as we grew up listening to different songs. We always have something to learn from each other,” she said.
French music professionals agree. Poppy Fusee, a songwriter, and Leslie Dubest, CEO of French label Un Plan Simple, both praised K-pop’s ability to blend artistic elements from different genres, languages, and media.
“K-pop is one of the few industries that effectively integrates technology into music. In Europe, we haven’t seen the same level of innovation, especially with AI and other digital tools that enhance not only the music, but also the overall experience,” Dubest said.
The songwriting camp, which began Tuesday and runs through Saturday, brings together producers and artists from both countries to explore linguistic and musical fusion. Language, in particular, is a central focus. While K-pop’s global success has long relied on its strategic use of English, producers say they are now turning to French.
“French is a beautiful language with an appealing pronunciation. It could be perfect for the most memorable part of a song. We’ve already explored most of the choruses in English and Korean; French could be next,” said Sim Eun Jee.
This collaboration also aims to give French music a platform in Asia, where it has traditionally lacked visibility.
“French music is still relatively unknown in Korea and much of Asia. But opportunities like this allow us to grow. We hope this is just the beginning,” said Leslie Dubest.
As global interest in Korean culture continues to grow, the producers say curiosity is key. “Every time we work with artists from other countries, we discover new ideas. That’s what keeps K-pop evolving,” said Chung Hyo Won.
Journalist: Shawn
Translator: Shawn
Source: LEEWAY MUSIC and MEDIA
