JANG WON YOUNG of the boy group IVE has been selected as a model for a whisky brand.
Suntory Global Spirits’ world-renowned Jim Beam Whiskey launched an advertising campaign for its “Jim Beam Highball” on May 26th, featuring the refreshingly charming JANG WON YOUNG, and announced the selection of the model.
The brand will choose the refreshingly charming JANG WON YOUNG as its model and launch a campaign that will appeal to young people in their twenties. “We will continue to promote a pleasant and dynamic brand image through an advertising campaign featuring the new model, JANG WON YOUNG,” said a brand official, expressing their expectations for future collaborations with the new model.
While the campaign teaser video was released on Jim Beam’s official account, JANG WON YOUNG‘s bright and positive energy, who will enthusiastically embody the moments when whiskey is essential in everyday life, is generating high expectations among fans around the world.
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While the campaign teaser video was posted on the official account, after beauty, fashion, gastronomy, and finance, JANG WON YOUNG, also a mainstream model and iconic figure in luxury trends, will continue her activities as a model for Jim Beam Highball and showcase her presence as an “advertising queen.”
Furthermore, IVE, which includes JANG WON YOUNG, was recently voted the most influential female idol at the “2025 Brand Customer Loyalty Awards,” thus proving the strong popularity of this “fourth-generation girl group” and her status as a “representative icon of MZ.”
Journalist: Shawn
Translator: Shawn
Source: Jim Bean SNS
