H.O.T
GMARKET announced on January 29 that it had chosen the group H.O.T as the advertising model for the “2026 설 빅세일” campaign, running until the 12th of next month.
For this campaign, the five members of H.O.T, celebrating their 30th debut anniversary, MOON HEE JUN, JANG WOO HYUK, TONY AN, KANGTA, LEE JAE WON, appear all together. This marks their first collective participation in an advertisement in 25 years.
The video will be released on the 1st of next month via GMARKET’s official YouTube channel and Instagram. Composed of seven episodes, it highlights products on promotion for the Seollal big sale, relying on H.O.T’s past hit songs.
GMARKET explained that the total number of views for this campaign, which previously featured KIM KYUNG HO, PARK WAN KYU, CHERRY FILTER, SEOL WOON DO, and JAURIM, currently exceeds 150 million views.
Journalist: Shawn
Translator: Shawn
Source: SNS GMARKET, H.O.T
