H1-KEY makes a grand return by unveiling a “starry” content to kick off the first phase of its promotion.
On June 6 at midnight, the group H1-KEY (Seoi, Riina, Hwiseo, and Yel) revealed the promotional calendar for its mini-album “LOVESTRUCK” via its official social media channels.
Designed with an origami theme, the calendar presents the process of folding stars while following H1-KEY’s comeback schedule. This concept, allowing fans a glimpse into the universe of the new album, has already piqued the curiosity of listeners.
According to the disclosed calendar, H1-KEY will commence promotions with the release of the tracklist, followed by conceptual photo versions titled “Memories” and “Moment.” Subsequently, they will unveil a highlight medley of the album’s key moments, a music video teaser, the album cover, and a live session for the comeback countdown, all aimed at generating excitement for their return.
H1-KEY’s previous mini-album, “LOVE or HATE,” released in June, ranked in the iTunes charts of six countries and also made its debut in the Apple Music charts of three countries. The lead track “뜨거워지자” (Let It Burn) also featured in the rankings of major music platforms in Korea, achieving impressive results.
Earlier, H1-KEY established themselves as a prominent group in 2023 with the lead track from its mini-album “건물 사이에 피어난 장미” (Rose Blossom). Their subsequent mini-album, featuring the title “Seoul,” earned them their first music show win post-debut. Additionally, the group solidified its position as leaders of the 4th generation “girl groups” after being featured on the digital cover of the renowned British media outlet NME, a major player in global music and pop culture.
H1-KEY’s mini-album “LOVESTRUCK” will be available on June 26 at 6 PM KST across all major streaming platforms.
Journalist: Shawn
Translator: Shawn
Source: SNS H1-KEY
