The music video for the song “Bad influence (Prod. by Pharrell Williams)” from SEVENTEEN’s fifth studio album was released on June 11 on the group’s official social media channels and HYBE LABELS‘ YouTube channel.
The elegant set design evokes a high-end brand collection video. Accessories such as analog televisions, magnetic tapes, and used tires are boldly arranged in a minimalist space, creating scenes worthy of a work of art.
This music video clearly highlights SEVENTEEN’s identity as a “self-produced idol group” engaged in creative activities. Artistic objects are integrated into a modern setting, enhanced by their own heritage, resulting in a visual aesthetic that is both sensual and original.
The members’ visuals are also striking. They wear black leather jackets and stylish sunglasses, exuding a chic aura. Under bright lights, their free movements create an atmosphere that is both dreamlike and impressive.
Particularly noteworthy are the jackets worn by the members. This collaboration between SEVENTEEN and the fashion brand sacai features garments designed with the direct involvement of the members. These items are being auctioned for charity through JOOPITER, a global commerce and content platform founded by Pharrell Williams. The proceeds will be donated to UNESCO, where SEVENTEEN serves as youth ambassadors.
“Bad influence (Prod. by Pharrell Williams)” is an engaging track with a fast tempo, combining drums and heavy 808 bass. It was written, composed, and produced by the renowned global artist Pharrell Williams. Upon its release, the song quickly climbed to the top of major national music charts, including Melon’s Top 100, and also reached the “Worldwide iTunes Song” chart, achieving success both in Korea and internationally.
The popularity of the title track “Thunder” remains strong. This song won first place on the “Show! Champion” program aired on MBC M on June 11, bringing the album’s total music show trophies to six. The fifth studio album recorded the highest first-week sales among all K-pop albums released this year. It topped national album charts and reached second place on the U.S. Billboard 200.
Journalist: Shawn
Translator: Shawn
Source: SNS SEVENTEEN
