USPEER
USPEER is turning heads as a true “monster rookie” group.
USPEER is the first girl group in 10 years to be launched by WM Entertainment, the agency known for discovering B1A4, OH MY GIRL, ONF, and LEE CHAEYEON. They recently debuted with their first single, “SPEED ZONE,”and its title track “Zoom,” immediately capturing the attention of both Korean and international fans with their potential as “a different kind of K-pop sprout, unique from the very beginning.”
The group is built around a sports team concept. Reflecting that theme, the group’s leader YEOWON is referred to not as “leader” (a common term in K-pop), but as “captain.”
Sports convey values such as healthy competition, fair rules, mutual respect, goal achievement, and strong teamwork—qualities that USPEER embraces as they bring the emotional highs and inspiring greatness of a well-played game to the stage.
One of the core themes that showcases USPEER’s vibrant energy and liveliness is speed. Having just crossed the debut starting line, the group is determined to move forward at their own pace through a variety of promotions and activities.
Formed as a single, unified team based on mutual trust, the members aim to show positive energy, personal growth, and a confident identity, reflecting a new rhythm of life—different from yesterday—while building a unique group identity.
USPEER stands out as WM Entertainment’s new girl group—similar to OH MY GIRL, yet entirely distinct. While OH MY GIRL built their image around dreamy, ethereal girls, USPEER is based on the identity of bright, energetic girls sprinting toward the future, showcasing a theme of expansive growth. Both groups embody the idea of girls turning dreams into reality, but their colors are completely different. This contrast in direction between the two girl groups under the same label adds depth to WM Entertainment’s reputation as a powerhouse of girl groups.
USPEER’s race has already begun. From the start, they’ve stood out as a group that’s different—with powerful live vocals and vibrant performances. On June 10, just six days after their debut, they were already nominated for first place on SBS funE’s music show “The Show” with “Zoom,” an impressive feat for rookies.
During its debut showcase, USPEER boldly stated its desire to “become the pillar of WM.” Judging by their rapid rise, it’s safe to say they’re already well on their way to becoming the agency’s next backbone.
Journalist: Shawn
Translator: Shawn
Source: KSTATION TV, WM Entertainment
