ALEXA
The country’s most influential creative group, Johnny Bros, launched its first K-pop artist, ALEXA, who has now left her agency after six years.
According to an investigation by IZE on the 24th, ALEXA and her label, ZB Label, quietly ended their exclusive contract during the first half of this year. After about six years of collaboration, both parties agreed to terminate the contract following amicable discussions, supporting each other’s future endeavors.
ZB Label is a music label founded by the creative group Johnny Bros, known for producing music videos for globally renowned K-pop artists such as BTS, EXO, and SNSD.
ALEXA gained recognition in 2018 through her participation in Mnet’s Produce 48, and debuted the following year as ZB Label’s first solo artist with the digital single BOMB (밤).
ZB Label primarily operated as an agency centered around ALEXA, establishing a management structure tailored to a solo artist and focusing all its production capabilities on her from debut until now. ALEXA introduced conceptual series centered on cyberpunk and AI universes, distinguishing herself in both domestic and international music markets.
Notably, in 2022, ALEXA won the American music competition American Song Contest (ASC), hosted by NBC, becoming the first K-pop artist to win a major reality TV contest in the United States. She subsequently performed at Major League Baseball (MLB) games and NBA halftime shows, solidifying her presence among North American audiences.
Journalist: Shawn
Translator: Shawn
Source: KSTATION TV, IZE
