The teaser for the music video of POW’s new title track “Being tender” has been revealed.
The teaser for “Being tender”, the title track of POW’s 3rd album “BEING TENDER” (members: Yorch, Hyunbin, Jungbin, Dongyeon, Hong), was released on June 24 at midnight KST on their official YouTube channel.
In the teaser, the members of POW transform into art school students, drawing inspiration from the lush nature around them. Immersed in a creative atmosphere, they freely dive into their work, showcasing their artistic side. Keywords like “cat”, “tenderness”, and “strength” appear, sparking curiosity about their deeper meaning.
Additionally, the teaser hints at the presence of a “cute little friend” that POW will reveal, increasing anticipation for the full music video’s storyline.
The third album “BEING TENDER”, set for release on June 27, draws inspiration from European youth culture. Leaders YORCH and JUNGBIN took charge of the album’s overall production, presenting a more mature and deeper musical side of POW. The album includes four tracks: the title song “Being tender”, as well as “Reason”, “Celebrbate”, and “Fingerprint”.
One day before the release, on June 26 at 8 p.m. KST, POW will host a “Being tender” preview stage at Studio 502 in Geumcheon-gu, Seoul, to celebrate their comeback with fans. During the event, written works, drawings, videos, and photos submitted by fans through a contest will be displayed, creating special memories.
POW’s third album “BEING TENDER” will officially be released on June 27 at 12 p.m. KST.
Journalist: Shawn
Translator: Shawn
Source: SNS POW
