CRAVITY
The same ones, the same energy, and always for LUVITY.
When the nine members of CRAVITY first stepped onto the stage in 2020, the room was silent. No cheers, no screams from fans. It was the height of the COVID era. A stage with no audience, fans watching from behind screens. In that silence, CRAVITY held on to one thing only — their passion for performing. And at last, they were able to stand in front of their fans. That thrill from day one is still what drives them forward today.
Three years later, CRAVITY released their first full-length album, “Dare to Crave.” This project marked a rebranding for the group, redefining both their name and concept. The album reflects the journey they’ve taken with their fans, as well as their determination to keep moving forward. What stands out the most is that CRAVITY has never lost their sincerity or sense of purity.
Now in their sixth year of career, the members of CRAVITY show neither arrogance nor pretension. They answer every question with honesty. When they speak about their fandom, LUVITY, they do so with great care — as if afraid to damage something truly precious. More than anyone, they understand that the love they’ve received isn’t something to be taken for granted. While preparing the album, their main motivation was:
“Let’s give it our all for the fans who are waiting for us.”
That message comes through clearly in the title track “Set net go?!” The core message: don’t fear the uncertainty of youth — move toward your goals (NET) at your own pace (SET), without hesitation (GO). It’s a declaration of their desire to keep growing, always side by side with their fans.
All the members took part in writing and composing the album. Divided into trios, they also showcased unit tracks.
SERIM, who composed “Marionette”, shared:
“CRAVITY means nothing without the fans.”
JUNGMO, who sings “Straight up to heaven” alongside WOOBIN and SEONGMIN, explained that he wanted to:
“Capture the feeling of everyday life turning into paradise thanks to someone you love.”
For CRAVITY, that “someone they love” is its fans.
Even after injuring a rib just before the comeback, SEONGMIN didn’t step away from activities.
“This is a full-length album we’ve been waiting for for a long time, and our first concert in two years. The fans are waiting too. I wanted to show everything I could on stage.”
The members adjusted the choreography to respect his decision and support him.
At the heart of this team synergy is open communication. When conflicts arise, they talk things through together. Every decision is made collectively. They call it a “family meeting” — born out of a genuine bond and mutual trust.
Leader and eldest member SERIM explains:
“You might think I’m just saying this to sound good, but I’ve never been angry with any of the members or upset by their actions. We communicate so much with each other that we’re always smiling — even when the cameras are off. I believe that bond naturally comes through to our fans as well.”
And their love for their fans is unquestionable.
WONJIN shared:
“As we celebrate our fifth anniversary, I feel even more grateful to our fans.”
TAEYOUNG added:
“All the members still carry the same mindset we had when we first debuted.”
There are many popular idols, but few truly understand where that popularity comes from. CRAVITY knows — everything they are, everything they’ve achieved, exists because of their fans.
“During the COVID era, we didn’t realize how much the fans truly meant to us. We would just get on stage and say ‘fighting.’ But the moment we met them in person, everything changed. The energy on stage, the emotions… everything was different. Today, it’s part of our daily lives, but we never take those moments for granted. We never want to lose the love of our fans.”
The solo concert on July 12 and 13 at the Handball Gymnasium in Seoul’s Olympic Park will be another opportunity to renew this declaration of love. CRAVITY moves forward, driven by this burning desire.
And at the beginning — as well as the end — of that desire, there is always LUVITY.
Journalist: Loediie
Translator: Loediie
Source: Starship Entertainment, SNS CRAVITY
