POW
The group POW wrapped up promotions for its third mini-album with a final performance on SBS’s “Inkigayo”.
On July 13, during the broadcast of “Inkigayo” on SBS, POW delivered its final stage for the title track “Being tender”, officially marking the end of its 3rd mini-album promotion cycle. With a high-quality performance combining stable vocals, vibrant choreography, and outstanding fan engagement, the group brought this chapter of activities to a brilliant close.
Since the release of their third mini-album “BEING TENDER” on June 27, POW has actively appeared on various music programs and stages, receiving an enthusiastic response. The album, inspired by European-style youth culture, was mainly produced by leader YORCH and JUNGBIN, and features a deeper, more mature sound that reflects POW’s evolving musical identity. Its reception has steadily grown since its release.
From the very first week of its comeback, the group strengthened its connection with fans through appearances on major music shows such as KBS2’s “Music Bank”, MBC’s “Show! Music Core”, and SBS’s “Inkigayo”. Their performance of “Being tender” was met with high praise for its refreshing energy and smooth live vocals. Notably, on SBS funE’s “The Show”, POW was even nominated for first place, proving its rising popularity.
The group also made an impact internationally. POW charted on iTunes in seven countries (including Australia, Thailand, and Malaysia), and “Being tender” entered the “Korea Hot 200” on Shazam, the world’s largest music recognition platform, clear signs of growing global support. This momentum is expected to continue with an Asia tour planned for the second half of the year.
Through its agency, GRID Entertainment, POW shared the following message:
“Throughout this year, from web dramas to OST productions and now our third comeback, we’ve worked hard to communicate with our fans through music and content that reflects our unique identity. We sincerely thank all the fans who have shown us unwavering support. We’ll continue to stay connected through various activities and will return with even more music and projects.”
Journalist: Shawn
Translator: Shawn
Source: SNS POW
