ROY KIM breaks YouTube norms with a vlog that’s as bold as it is entertaining
Singer ROY KIM is delivering surprising and refreshing content through a vlog that shakes up the traditional YouTube formula.
He recently launched a new channel titled “로이킴상우 (Roy Kim Sangwoo).” The tone is set right from the main channel image, which mimics a driver’s license photo: far from the polished image of the artist ROY KIM, the channel puts the spotlight on the man behind the celebrity, Kim Sangwoo, in an honest and daring portrait.
On July 20, a teaser video with the telling title, “Roy Kim… I Have No Idea What He’s Decided to Do,” was released. With a humorous tone and fast-paced editing, the singer offers a previously unseen glimpse into his everyday life, light-hearted yet intriguing, sparking curiosity among viewers.
In the video, ROY KIM embraces a simple and relatable lifestyle. His natural tone, playful expressions, and spontaneous humor elicit laughter, while the polished production, blending special effects, CG, and AI, gives “RoyKimSangwoo” a distinct visual identity. The creative use of a fisheye lens and innovative editing techniques bring a constant sense of freshness and uninterrupted visual fun.
Reactions to this new venture have been overwhelmingly enthusiastic. Fans flooded the comments with messages like: “What were you doing all this time without YouTube?”, “This vlog goes beyond imagination.”, “Even live, his sense of humor stood out.”, “This is my new dopamine hit. Is he really like this?” and “He’s opened up a whole new world in the vlog universe.”
ROY KIM had already hinted at this new direction by recently launching a new Instagram account under the name Kim Sangwoo, revealing a quirky and humorous side. He also appeared on MBC’s “The Manager,” aired on July 19, where he showcased a modest and endearing daily life, far from his image as a professional singer, winning over the audience under the nickname “Mr. Roger.”
All these signs are fueling anticipation for his new vlog, in which ROY KIM seems ready to fully reveal himself, not just as the artist, but as the person: Kim Sangwoo.
Journalist: Shawn
Translator: Shawn
Source: SNS ROY KIM
