SUPER JUNIOR
The group SUPER JUNIOR is celebrating a special moment by opening a pop-up store in honor of its 20th anniversary.
According to agency SM Entertainment on August 7, the pop-up store titled “GRAND OPENING! SJ MARKET,” commemorating SUPER JUNIOR’s 20-year career, will be held for 17 days, from August 15 to 31, at the Iron Building, located at 121 Wangsimni-ro, Seongdong-gu, Seoul.
Inspired by the concept of a supermarket run by SUPER JUNIOR, the store has been designed with an immersive and thematic setup. Visitors will be able to enjoy a realistic role-playing experience, shopping for official merchandise, dubbed “SuJu items”, with a cart in hand, just like in a real grocery store.
Upon entry, guests will randomly receive a product list, similar to a supermarket flyer, as well as an ID card featuring one of the members dressed as a store employee. Multiple themed photo zones have been created based on various sections, vegetables, fruits, dairy products, toys, and more, replicating the atmosphere of an actual supermarket. A wide range of interactive activities will also be available, including random sticker giveaways upon completing missions, four-cut photo booth sessions, custom name sticker creation, and capsule toy draws.
Admission to the pop-up store will be possible through online advance reservations (from August 15 to 24) and on-site reservations (from August 25 to 31). Notably, the first time slot of each day during the online reservation period will be exclusively reserved for E.L.F., the group’s official fan club. Further details will be announced gradually on SUPER JUNIOR’s official social media channels.
Having debuted on November 6, 2005, SUPER JUNIOR is celebrating their 20th anniversary this year with a large-scale project that includes an exhibition, variety content, an album, a pop-up store, and a concert tour, once again proving their legendary status in the history of K-pop.
Journalist: Shawn
Translator: Shawn
Source: SNS SUPER JUNIOR
