NCHIVE
The rising K-POP group NCHIVE has become the phenomenon shaking Cambodia.
From the moment they arrived, NCHIVE (E.aN, Ha.L, Yuchan, Kangsan, Juyoung et N) paralyzed Phnom Penh International Airport with an overwhelming fandom, proving their strength by dominating local news channels and confirming their status as a “global sensation.”
The intense two-week promotional tour drew massive crowds wherever they went, showcasing their explosive popularity. Local media closely followed their schedule, which extended from Phnom Penh to Sihanoukville, calling their activities “unprecedented.”
The group held fan sign events at Phnom Penh’s largest mall, a “school attack” at Life University in Sihanoukville, and performed at halftime during the opening match of Cambodia’s professional football Premier League. Everywhere they went, fans responded with enthusiastic cheers.
In particular, Cambodia’s top broadcast channel, Beyond TV, gave in-depth coverage of NCHIVE’s activities, reflecting the local excitement. This went far beyond a simple event, marking an unprecedented achievement for a K-POP group gaining major attention from mainstream local media.
On August 10, a surprise busking performance on Riverside Walkstreet, Phnom Penh’s main street, became the peak of the “NCHIVE syndrome.” Tens of thousands of videos of this concert exploded across social media, sparking passionate reactions not only from fans but also ordinary citizens. The enthusiastic cheers that erupted wherever NCHIVE performed proved they had completely captured Cambodia’s heart.
Through their local agency Kave Entertainment, NCHIVE stated:
“Although this is our first visit to Cambodia, we’ve received growing support and responses on social media, which energizes us even when we’re physically tired. This tour has been truly joyful. We hope this meeting is not an end but a new beginning and leaves Cambodian fans with precious, lasting memories.”
NCHIVE, who had already enjoyed strong local support before departure, including being chosen as the face of Cambodia’s national app “Angkor Life”, solidified its dominant position during this visit.
A representative from their agency Aubemoon Studio announced: “Only the big final concert this weekend at the Olympic Stadium remains. We will do our best to repay our fans for their love.”
Meanwhile, having perfectly conquered Cambodia, NCHIVE is preparing its comeback with a second album and announcing their first tour, “ACTIVE LIVE.” Starting November 9 in Cologne, Germany, they will kick off a global tour covering Europe, Asia, South America, and more.
Building on their success in Cambodia, NCHIVE plans to shake the whole world, drawing global K-POP fans’ attention to their upcoming moves.
Journalist: Shawn
Translator: Shawn
Source: SNS NCHIVE, Aubemoon Studio
