Global online commerce platform Bunjang announced its first collaboration featuring celebrity merchandise, teaming up with rookie boy group IDNTT from Modhaus Entertainment, the company said Tuesday.
This partnership celebrates IDNTT’s debut with limited-edition merchandise, available exclusively through Bunjang in Korea and on its international service, Bunjang Global.
At the center of this promotion is the “limited-edition photocard,” a highly sought-after K-pop collectible that goes beyond being just merchandise: it serves as a medium for fan expression and interaction. Since photocards are often resold at high prices, Bunjang aims to capture global fan demand by offering IDNTT photocards exclusively on its platform.
Through Sunday, Bunjang is also giving fans a chance to win signed Polaroids and personal items from the group members.
This collaboration brings together Bunjang and Modhaus, the agency behind the girl group TRIPLES.
Leveraging Modhaus’ expertise, Bunjang plans to accelerate the growth of IDNTT’s fan community both in Korea and internationally. Through Bunjang Global, international fans can purchase merchandise without language or payment barriers.
Early indicators show strong momentum, with more than 1 million monthly active users on Bunjang Global in August, a record, while cumulative subscribers have more than quadrupled compared to the previous month.
“This collaboration with IDNTT marks the beginning of Bunjang’s K-pop partnership strategy,” a company spokesperson said.
“We plan to continue working with idols on high-value fan items, like photocards, and expand into webtoons, games, and character licensing, positioning Bunjang as a leading global K-commerce platform.”
Journalist: Shawn
Translator: Shawn
Source: Bunjang, SNS IDNTT
