Singer CHOI YENA opened her very first pop-up store in China, receiving an enthusiastic response from local fans.
On September 7, CHOI YENA met with fans at the opening of her pop-up store in Joy City, Shanghai, dedicated to her fourth mini-album, “BLOOMING WINGS.”
The store, filled with various goods tied to the album’s concept, such as fans, phone accessories (smart tok), and stickers, along with interactive spaces, drew large crowds from day one, proving YENA’s growing popularity.
CHOI YENA takes over China! Massive success at her Shanghai pop-up store.
YENA herself made a surprise appearance, energizing the atmosphere as she closely interacted with fans. She handed out photocards to winners of a special event and hosted a fan session exclusively for merchandise buyers, creating unforgettable memories.
The pop-up store will remain open until September 14, and is expected to continue attracting large numbers of fans.
In addition, CHOI YENA recently released her fourth mini-album, “BLOOMING WINGS,” showcasing the many sides of her signature “YENACORE” style. She also made waves as a model for both alcoholic beverage campaigns and streetwear brands, reinforcing her image as a true Gen Z icon.
YENA will also hold concerts for her Japanese fans through “2025 THE YENA SHOW ＜I’m a STAR!＞,” scheduled for September 15 and 17 in Tokyo and Osaka.
Furthermore, she was recently named the lead ambassador for “Banksy: Present Everywhere,” the first large-scale solo exhibition of the world-renowned street artist in mainland China—once again confirming her growing global presence.
Journalist: Shawn
Translator: Shawn
Source: SNS CHOI YENA
