The new boy group ALPHA DRIVE ONE (ALD1), dubbed a “super rookie” and launched at full speed toward the top of K-pop, is drawing scorching attention and already expanding its global influence even before its official debut.
The official social media account of ALPHA DRIVE ONE (Kim Junseo, Zhang Jiahao, Lee Leo, Kim Geonwoo, Lee Sangwon, He Xinlong, Zhou Anxin, and Chung Sanghyeon) surpassed two million followers in less than a week after its launch, demonstrating massive interest from fans worldwide.
In particular, an 11-second video showing the members of ALPHA DRIVE ONE gathered for the first time in a training room caused a real frenzy upon its release on September 30, reaching 16 million views (as of October 2, 8 a.m. KST). Their next challenge video, meanwhile, surpassed one million views in just an hour, heightening anticipation around the “chemistry one team” that ALD1 promises.
In terms of brand value, ALPHA DRIVE ONE is already standing out: according to the Korean Business Reputation Institute, the group ranked 2nd in the October study on the reputation of new idol groups, an exceptional result for a pre-debut group.
Formed through Mnet’s show “Boys 2 Planet“, ALPHA DRIVE ONE was created thanks to votes from “Stars creator” in 223 countries and regions worldwide, generating overwhelming excitement immediately after the program ended.
The name ALPHA DRIVE ONE carries a clear meaning: ALPHA (the goal of achieving excellence), DRIVE (passion and momentum), ONE (a single, united team). The group thus aims to deliver a true “K-pop catharsis” on stage.
Journalist: Shawn
Translator: Shawn
Source: SNS ALPHA DRIVE ONE
