The game changer is back, and BABYMONSTER takes center stage.
On October 10, BABYMONSTER made its comeback with its second mini-album “WE GO UP”. This ultra-fast return, only three months after their previous project, had already captured global fan attention with the intense, hip-hop–driven energy promised.
The title track “WE GO UP” reflects the group’s bold confidence with a message of flipping the rules of the game. From the intro, explosive brass, confident member raps, electrifying high notes, and an addictive melody combine to create an explosive catharsis.
The music video highlights the members’ unique personalities and dynamic action scenes, captivating audiences with flawless conceptual performances, spectacular direction, and impressive visual aesthetics.
With a unique record among K-pop girl groups, reaching 10 million subscribers on YouTube in just one year and five months since debut, earning them the title of “next queens of YouTube”, BABYMONSTER has a strong presence on the platform. The “We go up“ MV immediately hit #1 on YouTube’s global trending chart and topped the iTunes global album chart, signaling a promising start.
Additionally, BABYMONSTER will host a pop-up store from October 11 to 19 at the Open Stage of Shinsegae Department Store in Gangnam, Seoul, and will release the exclusive performance video “WE GO UP” on October 14. The group will continue to appear on music shows, radio programs, and YouTube, engaging with fans across all platforms.
Journalist: Shawn
Translator: Shawn
Source: SNS BABYMONSTER
