The agency STARSHIP ENTERTAINMENT is launching an IP collaboration project targeting the global MZ generation.
On October 28, STARSHIP ENTERTAINMENT (hereinafter “STARSHIP”) announced that it had signed a Letter of Intent (LOI) with the global art toy leader POP MART to develop a joint project using their intellectual properties (IP).
Founded in 2008, STARSHIP is an integrated entertainment agency with a strong lineup of artists including K.WILL, MONSTA X, WJSN, CRAVITY, IVE, KiiiKiii, and IDID. Recently, the agency has expanded its activities beyond music, concerts, and content production into various IP projects related to lifestyle.
POP MART is a company specializing in art toys, founded in 2010 in Beijing, China. It owns IP of globally recognized characters such as LABUBU, TWINKLE TWINKLE, MOLLY, DIMOO, and SKULLPANDA, and operates over 550 direct stores in 90 countries and regions, establishing itself as a unique cultural brand.
Through this LOI, the two companies plan to combine the musical and visual IP of STARSHIP artists with POP MART’s global character IP to offer various merchandise, collaborative content, and brand experiences.
This unusual collaboration has drawn significant attention, as it brings together STARSHIP artists, who have strengthened their global influence this year, and POP MART, renowned for providing unique consumer experiences.
The concrete products and schedule for this collaboration between STARSHIP ENTERTAINMENT and POP MART will be revealed after the official contract signing.
Journalist: Shawn
Translator: Shawn
Source: SNS Starship, Pop mart
