The music curation brand POCLANOS celebrates its 10th anniversary by offering various online and offline content and events.
On October 29, the music platform MELON of KAKAO ENTERTAINMENT announced:
“We will host a joint pop-up and an offline concert to celebrate the 10th anniversary of POCLANOS, and we will exclusively reveal content related to the 10th anniversary compilation album through the human curation service Edition m.”
The 10th anniversary pop-up of POCLANOS, organized jointly by MELON, POCLANOS, and the clothing brand Mardi Mercredi, will run for five days, from October 29 to November 2, at Noir Mardi Mercredi in Itaewon, Yongsan district, Seoul..
Inside the “MELON experience zone”, visitors can listen to the 10th anniversary commemorative album via the MUSIC WAVE chat music service, and hear explanations of the tracks recorded by participating artists as audio narration. The space will also include an exhibition presenting the first three editions of “Edition m”, as well as an event offering a free Americano to holders of a MELON subscription.
In parallel, the offline concert “MELON STAGE” will take place over three days as part of the pop-up. On October 31, the jam band CADEJO, who participated in the first track “우리” of the third volume of the POCLANOS compilation, “웅성웅성”, will perform. On November 1, the band Tuesday Beach Club, known for its chill sound evoking Tuesday beaches, will take the stage. Finally, on November 2, singer-songwriter KIM SAWOL, long loved for many iconic songs such as “접속”, “누군가에게”, and “로맨스”, will close the event.
Online, MELON highlights POCLANOS’ decade-long history throughout the month through three special episodes of “Edition m”. The first episode traces the evolution of POCLANOS, from a music distribution company focused on artists to a music curation brand exploring new horizons and redefining the value of music. The second episode presents the 10th anniversary compilation album “[10+10] (ROOT VER.)”, released on October 20, while the third episode, released on October 29, unveils the album symbolizing the future of POCLANOS, “[10+10] (BLOOM VER.)”, presenting the reasons for the track choices and the playlist curated by the selection committee members.
Previously, MELON had successfully conducted several pop-up collaborations with artists such as COLDPLAY, ILLIT, and NMIXX. By now partnering with the music curation brand POCLANOS, MELON continues its mission of introducing a diversity of musical genres and artists, both online and offline.
Journalist: Shawn
Translator: Shawn
Source: Melon
