&TEAM
The group &TEAM from HYBE GLOBAL GROUP celebrated its Korean debut as its first Korean album became a “million-seller” on the very first day, selling over one million copies and drawing attention for its unstoppable momentum after dominating the Japanese charts.
According to HANTEO CHART, &TEAM’s 1st Korean mini-album “BACK TO LIFE” sold 1,139,988 copies on October 28, ranking No.1 on the daily album chart. Following their third Japanese single “GO IN BLIND”, this marks their second consecutive million-seller, signaling a significant milestone in both Korea and Japan and heralding a new beginning for the group.
The rise on music charts is equally remarkable. All six tracks from the album entered the Melon Hot 100 as of October 30, and the music video for the title track “BACK TO LIFE” surpassed 10 million views on YouTube in a single day, setting a speed record for &TEAM.
This rock-hip hop track stands out with its powerful sound and stage energy, captivating music fans. The determination and positive energy of the nine members are felt throughout the song, and the dramatic choreography perfectly conveys the emotions and challenges portrayed.
On the release day, &TEAM held a fan showcase at Blue Square SOL Travel Hall in Yongsan, Seoul, demonstrating its impressive stage presence. For approximately 70 minutes, the nine members performed “Back to life”, “Lunatic”, “Mismatch”, and “Heartbreak timemachine“, igniting the audience. The performance was broadcast live via Weverse Live in 158 countries.
The offline campaign celebrating &TEAM’s Korean debut also drew attention. The facade of HYBE’s headquarters was decorated with claw marks reminiscent of the wolf DNA and the inscription “&TEAM KR DEBUT”, while Namsan Seoul Tower, Gimpo Airport, THE HYUNDAI SEOUL Digital Gallery, and major subway billboards in Seoul were adorned with the group’s faces and messages. &TEAM will continue activities with music shows and various entertainment content.
Journalist: Shawn
Translator: Shawn
Source: SNS Hybe
