IDID has revealed the essence of “러프돌”.
On the night of November 11, STARSHIP ENTERTAINMENT presented, on IDID’s official website, the promotion for its first digital single “Push back”, titled “아이딧집(idid.zip)”, announcing a surprising transformation. At first glance, the black of “아이딧집(idid.zip)”, a striking contrast with the ice blue presented during their first mini-album “I DID IT“, immediately catches attention.
IDID’s official site, with various videos of the members in the background, consists of a compressed folder “아이딧집(idid.zip)”, a folder “휴지통”, and individual member image files. By clicking on these image files, members’ photos appear randomly in a pop-up window, offering a unique and original experience.
(Cliquez sur l’image)
IDID has excited Kpop fans internationally with teasers featuring ice, instruments, and fish in an aquarium, unique-style posters and showcase schedules, as well as the logo video “아이딧 인 카오스(IDID IN CHAOS)” using broken ice objects, announcing a bold transformation. The visual evolution and musical universe of IDID, shifting from “하이엔드 청량돌” to “하이엔드 러프돌”, also attracts attention.
Moreover, IDID’s first digital single “Push back” will be released on November 20 at 6 PM KST on all music platforms. The comeback showcase will take place the same day at 7:30 PM at COEX outdoor in Samseong-dong, Gangnam-gu, Seoul, and will also be streamed live on the official YouTube channel.
Journalist: Shawn
Translator: Shawn
Source: SNS, Website IDID
