The MMA2025 festival, which this year brings together en masse the stars who have shaped K‑POP trends, will heighten excitement for the event through a chat-event with the “choix” (favorite idols).
The music platform of KAKAO ENTERTAINMENT, Melon, announced that for the preliminary event of “THE 17TH MELON MUSIC AWARDS (2025 MELON MUSIC AWARDS, MMA2025)”, which will take place on December 20 at 5 p.m. KST at Seoul Gocheok Sky Dome, it is organizing until the 14th of next month a “MusicWave Challenge” allowing fans to support their “choice” via chat, and possibly win tickets for the MMA2025.
Through this “MusicWave Challenge”, Melon will offer invitations, one per person, to 100 winners for the MMA2025. Any member with a Melon subscription can participate via the Melon music chat service MusicWave. Each week, fans simply check the chat theme, join the official channel of their favorite artist, and discuss with other fans, and participation is then automatic.
The more one participates each day during the event period, the higher the chances of winning, and results will be announced on December 15. This week, the theme is: “Year-end stage, this song you absolutely want to hear!”, with open discussions on the topic.
Moreover, during the event period, “surprise guerrilla chats” will take place, where the “choices” themselves will appear in the MusicWave channel to interact with fans. On the 21st, the artist KiiiKiii held a chat, and on the 5th of next month, BOYNEXTDOOR, then on the 11th, 10CM, will meet fans via MusicWave.
The main sponsor of these MMA2025 is KAKAO BANK, and the main slogan is “Play The Moment”, meaning that all moments and stories will be lived and recorded through music.
For the main performance, a dream line-up has been announced: G‑DRAGON, PARK JAE‑BOM, 10CM, ZICO, EXO, WOODZ, JENNIE, AESPA, IVE, HANRORO, BOYNEXTDOOR, RIIZE, PLAVE, NCT WISH, ILLIT, HEARTS2HEARTS, KiiiKiii, ALLDAY PROJECT, IDID, ALPHA DRIVE ONE, etc., a luxury cast generating anticipation from fans worldwide.
Furthermore, Melon’s MusicWave is a service where, in thematic or artist-dedicated channels, one can listen in real-time to continuously broadcast music while chatting. On each channel, users do not need to select the tracks themselves: the music plays endlessly. On artist channels, fans and artists can listen together to new songs and participate in chats, providing artists a way to promote their albums and fans the joy of interacting with their “choices”. MusicWave has established itself as an iconic communication channel in the K‑POP industry.
Translator: Shawn
Source: Melon, Kakao Entertainment
