The five-member group H&H BOYS has officially made its debut in China, marking the start of its challenge in the global music market.
On December 10, H&H BOYS unveiled its debut album “THE 1ST HEAVENLY HARMONY” at a showcase held in China and began its official activities. Through this event, the group introduced its identity and musical universe for the first time, drawing attention from local fans.
H&H BOYS is a group co-planned and co-produced by ZENITH GLOCAL ACADEMY, led by President KANG JUN, who has been active in the South Korean entertainment industry for approximately 35 years, and the Chinese company ZCO ENTERTAINMENT. The group was created with the global market as its goal, based on the K-pop system and structured production know-how.
The name H&H BOYS is an abbreviation of “Heavenly Harmony” and carries the meaning of delivering messages of comfort, empathy, and hope through music.
The group consists of five members: leader ALEX, along with XP, XINGYU, YUAN, and MATTHEW. The members possess a wide range of musical skills, including singing and performance, as well as rap, DJing, composing, and playing guitar and piano.
The debut album “THE 1ST HEAVENLY HARMONY” contains a total of four tracks, including the title song “Dance the night,” as well as “Mystic,” “Rising,” and “Roller coaster.” The album stands out for expressing the unstable emotions of youth and the process of growth through music.
Executive production of the album was handled by KANG JUN, former CEO of an SM ENTERTAINMENT subsidiary and current head of ZENITH GLOCAL ACADEMY and ZENITH C&M. Choreography was managed to LEE JU SEON, known for his work on PSY’s “Gangnam style,” while musical direction was led by composer KO YOUNG HWAN, who has produced numerous hit songs for YOON MI RAE, JO SUNG MO, FLY TO THE SKY, and MC THE MAX, further strengthening the overall quality of the project.
Going forward, H&H BOYS plans to successively release “THE 1ST HEAVENLY HARMONY (BEGIN),” “SINGING FOR YOU,” and “FOR ME–FOR TOGETHER.”
H&H BOYS stated, “Rather than pursuing fleeting popularity, we want to become a group that can stay alongside the public for a long time through music.” The agency added, “We plan to grow the group as a representative of the Chinese younger generation and gradually expand their activities from Asia to the global stage.”
Chinese fans have also expressed their enthusiasm, describing H&H BOYS as “a group where controlled energy, youthful freshness, and the unique personalities of each member come together in harmony,” and showing high expectations for its future journey.
Journalist: Shawn
Translator: Shawn
Source: Zenith Global Academy
