BADA, best known as a member of the girl group S.E.S., will launch a beauty brand early next year in collaboration with major cosmetics manufacturer KOLMAR KOREA, her agency WAVENINE announced Wednesday.
The singer developed the products with KOLMAR, drawing on her over 30 years of experience in K-pop, during which she has used makeup and beauty products for skin, body, and hair, according to WAVENINE.
BADA began collaborating with KOLMAR when she appeared in the company’s original YouTube series aired in 2024. Since then, she has been working closely with the company’s R&D team to develop her line of products, the agency added.
“I am doing my best to create the safest and most effective beauty products,”
BADA said in a statement released by her agency, noting that she develops them according to the standards she applies to herself and her family.
KOLMAR will handle the R&D and manufacturing of the brand’s products, while HUMIERE, affiliated with the retailer VENICE F&B, will manage operations, administration, and distribution.
BADA debuted as a member of S.E.S. in 1997 and has been active as a solo artist and musical actress since the group disbanded in 2002.
Journalist: Shawn
Translator: Shawn
Source: SNS BADA, WAVENINE
