EX:IN : Participation in the “H!t Beat Challenge”

The girl group EX:IN drew online attention by participating in the performance content with virtual artists, the “H!t Beat Challenge”.

The video “H!t Beat Challenge”, recently released on the official YouTube channel of the virtual content platform RoyalUniverseOfficial, features EX:IN delivering a rhythmic stage performance under the same concept as the virtual artists. Since its release, the video has generated strong interest from fans. The scene in which real and virtual artists interact was praised as an original attempt, rapidly spreading across social media and online communities.

In the video, EX:IN enhances immersion through intuitive movements synchronized to the beat and a stable performance. In particular, the smooth coordination with the virtual artists and the choreography composition offer a fresh sense of enjoyment compared to typical challenge videos, prompting positive reactions from fans.

The “H!t Beat Challenge” is recognized not only as dance content, but also as participatory content based on live performance. Since its release, fans around the world have been recreating or reinterpreting the challenge movements, and a stream of fan-led secondary creations has naturally emerged.

This content is structured so that virtual artists and real K-pop artists perform together, marking a new collaborative attempt for EX:IN. It has been evaluated as a way to showcase another side of the group’s charm, distinct from traditional performances.

Meanwhile, EX:IN is simultaneously carrying out a project to create new SD (super-deformed) virtual characters with RoyalStreamer. These characters will be utilized as various digital IP contents such as emoticons, key rings, and interactive fan community content, expanding the group’s scope of activity beyond the real world into the digital sphere.

The “H!t Beat Challenge” is drawing attention from fans as virtual performance content featuring EX:IN, and additional artists will gradually release performance content connecting the virtual and real worlds.

Journalist: Shawn
Translator: Shawn
Source: Royal Streamer