TREASURE revealed a surprise for its fans to celebrate 2,000 days since its debut.
On January 27, YG ENTERTAINMENT released “TREASURE – “Better than me” SPECIAL FILM” on its official SNS. It is a video that faithfully captures the warm charm of the members over the audio of “Better than me”, the latest track from TREASURE’s third mini-album “LOVE PULSE”.
The narration, centered around JIHOON, along with TREASURE’s mature visuals complemented by classic styling, leaves a strong impression. The members drew admiration through delicate expressiveness, deep gazes and composed expressions, that elevate the warm atmosphere of the song.
Although it is a special film, the cinematic and polished mise-en-scène, worthy of a music video, also drew attention. The contrast between bright spring landscapes and snowy winter scenes, as well as the members’ appearances integrated into various locations such as the city, a park, a stadium, an art museum, or a record store, offered a true visual delight.
Presented without prior notice to coincide with the 2,000 days since the group’s debut, the video is receiving an enthusiastic response from TREASURE MAKER around the world. YG ENTERTAINMENT stated:
“Thank you for the immense support given to this video prepared together with the members to express our gratitude toward the fans. We are currently focusing on work for the next album and will return soon with good music.”
Meanwhile, TREASURE is currently continuing the tour “2025-26 TREASURE TOUR [PULSE ON]”, which includes 27 concerts in 14 cities. On February 10 and 11, the group will conclude the Japanese leg of the tour at the Kyocera Dome Osaka, a large venue capable of accommodating tens of thousands of spectators. Starting in March, they will continue to meet their Asian fans, beginning with Macao.
Journalist: Shawn
Translator: Shawn
Source: SNS TREASURE
