Ready to take the test?
On the occasion of the first anniversary of the release of her solo album ALTER EGO, originally released on February 28, 2025, LISA’s agency, LLOUD, shared today at 2 PM KST a series of intriguing visuals in the form of a “test” or academic exam.
Here’s what to know about this initiative:
A knowledge exam for fans
The published images feature the “THE ALTERƎGO EXAM”, a questionnaire composed of 10 questions designed to test fans’ detailed knowledge of the visual and musical universe of the album. The documents adopt a sober and official aesthetic, imitating real exam forms with sections for name and date.
The concept of the album ALTER EGO
These questions specifically cover the five facets or “alter egos” that LISA introduced through her project:
- Roxi: the eccentric and powerful rockstar.
- Kiki: with the 2000s aesthetic style.
- Sunni: a softer and more sensitive version.
- Speedi: linked to the energy of tracks like Lifestyle.
- Vixi: the “rebellious” or “villainous” figure associated with the track Fxck Up The World (FUTW).
This publication appears to be part of a strategy to celebrate the album’s anniversary. By offering this “Quiz”, the agency seeks to engage the fan community (Lilies) by immersing them in the details of the lyrics, music videos, and themes of the album, which marked a turning point in LISA’s career as CEO and solo artist after leaving YG Entertainment.
It is a playful way to reaffirm the strong visual identity of this era, symbolized by the five-pointed star representing each facet of the artist.
Journalist: Shawn
Translator: Shawn
Source: SNS LLOUD
