The agency BLUE BROWN RECORDS strikes a major blow and unveils the ultra-rhythmic musical universe of its five members through an exclusive production.
It is at exactly midnight, Korean time, on May 7, that the brand new group HEART OF WOMAN took the web by storm by publishing a particularly impactful surprise video. Titled “H.O.W’s Delight (mixtape)”, this video project of nearly three and a half minutes serves as an official introduction to their sonic identity. Far from traditional launches, the group chose to make an impression by offering an energetic and bold track mixing hip-hop influences and catchy pop choruses.
Carried by a catchy gimmick that proudly spells out the initials of their name (“H to the O to the W”), this mixtape immediately highlights the versatility of the formation.
The members follow up with incisive rap verses and dynamic vocal sections, asserting from the outset a confident attitude and a well-defined modern style. The atmosphere of the video, both urban and electric, perfectly accompanies the rhythm of the music, transforming this first trial into a true invitation to dance.
With this unexpected release, HEART OF WOMAN succeeds in its gamble to pique the curiosity of the global public well before their official stage debut. By revealing such technical mastery and such a strong musical signature from this first mixtape, the quintet from BLUE BROWN RECORDS proves that it has all the cards in hand to become one of the new must-see phenomena in the music industry.
Journalist: Shawn
Translator: Shawn
Source: SNS HEART OF WOMAN
