The leader of POW unveils first images of a rare dramatic intensity, plunging his audience into the heart of a captivating visual and sonic journey.
On May 20 at midnight KST, the agency GRID Entertainment took a decisive step in the teasing of the solo project of YORCH by posting online the very first official video teaser of his single. Lasting only 22 seconds, this promotional short film adopts a striking cinematographic structure, skillfully oscillating between psychological tension and urban aesthetics.
The video opens on a dreamlike atmosphere tinged with mystery: we discover YORCH, the upper part of his face concealed by a mysterious web recalling a veil or a spider web texture, his face turned toward the sky. The sequences then follow one another in an abrupt and intense manner, showing his hands wrapped in white bandages placed directly on the concrete floor of an industrial room, then a close-up shot on his piercing gaze, enhanced by sharp plays of shadows. Sitting alone in his now famous vintage brown leather armchair, he faces a dark silhouette casting a shadow over him, before appearing isolated in the middle of a raw concrete hallway. The teaser closes in a striking way under a saturated red lighting, just before giving way to the title of the work.
The purpose of this teaser is to give a first glimpse of the musical and vocal direction of the track. Carried by the notes of a haunting acoustic guitar and a melancholic whistling in the background, the teaser lifts the veil on a vocal excerpt in English performed by YORCH: “If you want to ride, I’m going for you, for you”. This appetizer confirms the mature and addictive vibe of his collaboration with the artists SIK-K and BRYAN CHASE, while consolidating the dark visual universe developed through the previous conceptual photos.
The first official solo single of YORCH, “BLOW YOUR MIND (FEAT. SIK-K, BRYAN CHASE)”, will be released on Friday, May 22, 2026, at 6 p.m. KST.
Journalist: Shawn
Translator: Shawn
Source: SNS POW
